Check your backlink profile

Use our free backlink checker to instantly access a summary of your backlink profile. Uncover who’s linking to you and your competitors to start improving your SEO!

Why are backlinks important?

Backlinks are important because they build your site’s authority by acting as “votes” of confidence from other reputable websites, signaling to Google that your website is trustworthy and leading to better search rankings.

Building a strong backlink profile improves your:

  • Site’s authority: Backlinks from reputable websites boost your website’s authority and leads Google to rank your website better in search results.
  • Referral traffic: Backlinks from other websites guide users directly to your site. And because the link is usually on a page about a related topic, users clicking it are already interested in what you offer, making them more likely to become customers.
  • Rankings: A strong backlink profile boosts your PageRank, a key Google ranking factor, enabling your site to rank higher in search results, attract more traffic, and improve lead generation and sales.