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How to conduct effective keyword research

Effective keyword research is a multi-step process that involves identifying the exact words and phrases your target audience uses in online searches. Here’s how to get started:

1. Get a keyword research tool: While optional, tools like our Keyword Generator, Soovle, Keywords Everywhere, and Google Keyword Planner provide invaluable data (search volume, difficulty) to streamline your search. Google Search Console also works for sites with existing traffic.
2. Source ideas: Brainstorm by tapping into a variety of resources: client-facing teams (sales, support), online forums, reviews, groups, and competitor websites. Understand your target market and business purpose to identify key topics. Consider your most popular products, the problems your solutions solve, your ideal customer profile, current industry trends, and the most frequent questions asked by clients. This will generate a wealth of ideas for your website content.
3. Determine search intent: Investigate what users seek when searching your topics. Analyze top-ranking pages, search features (ads, local packs), and other results (images, videos). Ensure relevance to your SEO goals (traffic, backlinks, leads).
4. Gather keyword metrics: Use your tool to collect search volume, keyword difficulty, and cost per click. Don’t dismiss zero-volume keywords, they can uncover hidden gems. Prioritize relevance over solely high search volume.
5. Build a keyword map: Create a “family tree” showing parent (core) and child (related) keywords for each URL. For example, “best online marketing services” (parent) could have “affordable online marketing packages” and “top-rated digital marketing agency” (child).
6. Prioritize optimizations: Focus your efforts on revenue-driving content first.

Read More: What are keywords in SEO?

Key elements of a successful keyword strategy

A successful keyword strategy incorporates several key elements to maximize your SEO results:

• Search volume: Understand a keyword’s potential reach by analyzing the number of monthly searches.
• Keyword difficulty: Determine if it’s feasible to rank for a given keyword based on your domain’s backlink strength.
• Search intent: Ensure that your content matches the reason why a user types a particular word or phrase into a search engine.
• Target and related keywords: Group your keywords into target and related keywords to avoid duplicate content and maximize your online visibility.

Read More: The Ultimate SEO Keyword Research Guide in 2025

Tips for Effective Keyword Research

• Focus on long-tail keywords: Long-tail keywords are usually less competitive and easier to rank for than short-tail ones.
• Understand search intent: Ensure that you can (and want to) answer the search intent for your keywords.
• Analyze your competitors: Research the keywords they already rank for to outrank them in the search results. Check out our free domain overview tool!
• Use a variety of tools: Maximize keyword discovery by using different SEO tools. Combine dedicated platforms for data, search engine suggestions for insights, and trend analysis to ensure a comprehensive strategy.
• Finalize your keyword list: Ensure that the keywords are a good fit for your company in terms of search intent, search volume, and keyword difficulty.

Unlock the power of effective keyword research

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